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Influencer event
In Spain, we created an unforgettable moment during the Lavish event. The key to our success lay in the strategic collaboration with 50 influential Spanish influencers who played a crucial role in sharing Lavish with their followers and expanding our reach. The selection process for these influencers focused on finding individuals who not only aligned with Lavish but were also enthusiastic about being part of this campaign.
What made the use of influencers so appealing was their ability to form an authentic connection with their followers. These influencers served as credible ambassadors for Lavish, giving the brand a personal touch and building trust within the target audience.
The event itself was the ideal way to introduce the Spanish audience to the Lavish drink. Organized at a beautiful location with a DJ and enjoyable activities, we created a setting that not only appealed to the influencers but also piqued the curiosity of their extensive social media followers. Both micro and macro influencers generously shared the drink on their social media channels. This collective effort resulted in an impressive reach of 750,000 people, marking Lavish's debut in the Spanish market.
Do you want a behind-the-scenes look at the Lavish event? Explore the special moments in the video, where we share the successes and highlights that made our event a great success.
